Sweet-Tee
I always had this notion of creating an e-commerce site where every product was placed in some kind of context. Could be someone's life, some kind of abstract dreamscape, something poetic or political. Come to think of it, maybe the notion is nothing more than a rather high-brow version of an infomercial. Anyway, this site uses short video clips to bring the tees alive. Much better than squinting at a thumbnail.